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• Nicholas Ward

  • 1 posts
  Posted in the topic How 10XCommerce approaches an ACoS reduction without sacrificing sales in the forum Off-Topic Discussions

  September 30, 2026 12:35 PM PDT

  An ACoS reduction has value only when it improves the economics of the Amazon business without unnecessarily damaging sales volume. That is why our team does not begin with a blanket instruction to cut advertising. We begin by understanding the account, the products, the customer journey, and the commercial role of each campaign.

  Our ecommerce growth services model brings account management, SEO, catalog work, advertising, creative, reporting, conversion work, and operational support into one dedicated team structure. That lets specialists work from the same business objectives rather than making isolated decisions.

  The supplied 89% to 22% case gives sellers a useful way to think about high ACoS. A large reduction should not be presented as a magic PPC trick. It should be connected to the work required to remove waste while preserving valuable demand.

  For a hypothetical brand starting at 89%, our first review would establish where advertising money is going. We would then identify the campaigns, search terms, products, and targets that deserve closer attention. Listing quality would be reviewed alongside advertising because customers cannot purchase an offer they do not understand.

  The team would also examine inventory, product economics, conversion behavior, and organic performance. This prevents a short-term advertising change from creating a larger business problem. amazon brand management also has a role because the customer sees the brand and product experience as one connected offer.

  For sellers, the practical lesson is simple: ACoS should be managed in relation to sales, margins, traffic quality, and customer behavior.

  An account that moves from 89% toward 22% needs more than cheaper clicks. It needs better decisions about where advertising money goes and how the rest of the Amazon business supports every paid visit.