Recent Entries

• The Rise of AI Overviews: How to Optimize for Google’s AI Answe

  by divya joshi Thu at 9:46 AM
  Google is reshaping the search landscape again, and this time the shift feels bigger than anything we saw during the mobile-first era, RankBrain, or the Helpful Content updates. AI Overviews (previously called SGE) introduce a new layout and new user behavior patterns where answers appear immediatel...

• Understanding Key Marketing Metrics and KPIs

  by divya joshi Thu at 8:35 AM
  In modern marketing, there’s one habit that seperates high-performing teams from the rest. They measure what matters. But understanding marketing metrics and KPIs is not just about creating dashboards or tracking random numbers. It’s about knowing which signals actually tell you whether ...