Hygiene has always been a serious concern in Pakistan’s traditional fish markets, where open-air stalls, poor storage, and lack of cleanliness are common issues. That’s why online platforms like Seafresh are gaining traction—offering seafood that’s freshly caught, cleaned, vacuum-packed, and delivered straight to your door.

But can these services truly replace the trust people place in choosing their own seafood? Is convenience and cleanliness enough to shift old buying habits? Let’s discuss.

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