You should consider using a travel advertising platform when you want to:

1. Reach a Targeted Travel Audience: If your business caters to tourists, travelers, or vacation planners (like tour packages, hotels, flights, or travel gear), a travel-specific platform helps you reach users actively looking for such services.
2. Promote Seasonal Offers or Deals: During peak seasons (like summer, holidays, or festivals), travel ad platforms can help amplify your promotions to an audience with high travel intent.
3. Boost Website Traffic & Bookings: When you're looking to increase traffic to your travel website or drive more bookings and inquiries, these platforms offer high-converting ad formats like native ads, search ads, and push notifications.
4. Compete with Big Travel Brands: If you're a small or mid-sized business competing with giants like Booking.com or Expedia, travel ad platforms like 7Search PPC can give you cost-effective ad solutions tailored to your niche.
5. Launch a New Travel Service or Destination: When introducing a new travel service, destination, or itinerary, advertising platforms can create brand awareness and generate early interest.
6. Retarget Visitors: If people visit your site but don’t convert, travel ad platforms can help retarget them with personalized ads and offers.

In short, use a travel advertising platform anytime you want to connect with people actively planning trips and increase visibility for your travel business.