Precision performance marketing strategies are powered by technologies like artificial intelligence (AI), machine learning (ML), big data analytics, customer data platforms (CDPs), and programmatic advertising. AI and ML enable personalized targeting by analyzing vast datasets in real time. CDPs unify customer data for accurate segmentation, while programmatic platforms automate ad buying for maximum efficiency. Additionally, marketing automation tools and advanced attribution models help track performance and optimize campaigns continuously, ensuring precise targeting and higher ROI.