·  Colors evoke emotions—blue suggests trust, red signals energy, green implies growth.

·  The right color palette helps a logo align with your brand’s personality and values.

·  Contrasting colors improve visibility and readability across different backgrounds.

·  Typography conveys tone—serif fonts suggest tradition, while sans-serif indicates modernity.

·  Font choice affects legibility, especially when logos are scaled down.

·  Consistent use of color and font strengthens brand recognition and identity.

·  A professional logo design company in Dubai carefully selects colors and fonts based on brand psychology.

·  Colors and fonts should be versatile for use in print, digital, and merchandise.

·  Poor font choice can make a logo appear unprofessional or hard to read.

·  Refer to the Guide to Logo File Formats to ensure your typography and colors remain consistent across all file types and platforms.