Recent Entries

• "Merch" Is for More than Online Influencers

  by Smith Publicity Mar 15
  Merchandising may be making news these days as various online influencers try their hands at it. But sports teams, publishers, film/TV studios, and others have long understood its value. For two reasons, having "merch" as part of a book publicity campaign can be wise for publishers (and self-publish...

• Media Coverage Powers Book PR

  by Smith Publicity Feb 14
  Can you effectively promote a book only online and predominately through social media? It's a question most self-published authors and book marketing services experts answer. It depends. If you're an established celebrity with a huge following (hundreds of thousands or millions), your soci...

• Do You Need eBooks and Audiobooks?

  by Smith Publicity Jan 29
  Self-publishing a book requires you to make many decisions, including whether to stay print-only or offer your work in alternate formats. There is a case to be made for eBooks and audio books, as you may have already discovered when researching how to market a book. Each can add to sales and be va...